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Monday, April 28, 2008

Hot Stock Tip: Peanut Butter

The New York Times outlines the latest diet fad - The Recession Diet:

Stung by rising gasoline and food prices, Americans are finding creative ways to cut costs on routine items like groceries and clothing, forcing retailers, restaurants and manufacturers to decode the tastes of a suddenly thrifty public.

Spending data and interviews around the country show that middle- and working-class consumers are starting to switch from name brands to cheaper alternatives, to eat in instead of dining out and to fly at unusual hours to shave dollars off airfares.

...Wal-Mart Stores reports stronger-than-usual sales of peanut butter and spaghetti, while restaurants like Domino’s Pizza and Ruby Tuesday have suffered a falloff in orders, suggesting that many Americans are sticking to low-cost home-cooked meals.
I went shopping last night and threw together a big stew in the crock pot. Why? To save money by eating out less this week. Little did I know that I was deepening the bond with my middle-class cohort.

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